The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to raising awareness about the value of chiropractic care, welcomes the American Medical Association’s proposed ban on direct-to-consumer (DTC) advertisements for prescription drugs and implantable medical devices. As a strong advocate for non-pharmaceutical approaches, such as chiropractic care, to pain relief and general health concerns, the F4CP shares similar concerns about the increased cost and demand for inappropriate treatment options generated by the flood of DTC advertisements. Experts at the F4CP urge the public to educate themselves on the utilization of drug-free, non-invasive and cost-effective alternatives, including chiropractic care, as a primary approach to pain management and improved health.

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